Design feedback

Most design feedback tools solve half the problem. You upload a file, people comment on it, you collect the comments and go back to your design tool. The feedback happens in a vacuum. The reviewer doesn't have the brief in front of them. They can't check the moodboard. They can't reference the client's original request. They're commenting on a deliverable without the context that would make their feedback useful. So you get "this doesn't feel right" instead of "this doesn't match the direction we agreed on in the moodboard." The feedback is disconnected from the thinking that produced the design, and half your time is spent translating vague comments into actionable revisions.

Fabric is different because the feedback happens where the work already lives. The design sits alongside the brief, the references, the moodboard, the meeting notes, and the client's original request. Reviewers see the context. Feedback is pinned to exact spots. You stop stitching comments from five channels into something you can act on.

Annotate any file, at any spot

Annotations in Fabric work on every file type a design workflow touches. Pin comments to the exact pixel on an image. Draw directly on a mockup to show what you mean. Highlight a passage in a brief or a spec. Mark up a PDF of brand guidelines.

For video and audio, comments attach to specific timestamps. "The transition at 0:42 needs to breathe more" is pinned to 0:42, not described in an email. A reviewer watching a motion piece or an animatic can leave feedback at the exact moment it applies, and the designer can jump straight to that point.

The feedback is spatial and specific. "The thing in the top right" becomes a pin on the thing in the top right, with the comment attached. No interpretation required. No back-and-forth about which element the reviewer meant.

Draw on the work

Sometimes words aren't enough. Sometimes you need to circle an area, sketch an alternative layout, or draw an arrow showing where something should move. Fabric supports freeform drawing directly on images and files, so reviewers can show what they mean alongside saying it.

This collapses the gap between feedback and intent. A client who circles an area and draws a rough alternative communicates more in five seconds of drawing than in a paragraph of description. The drawing stays attached to the file, visible to everyone, and searchable alongside other feedback.

Feedback with the full context visible

This is where Fabric's approach to design feedback is fundamentally different from standalone review tools. In Fabric, the design doesn't exist in isolation. It lives in a space alongside:

The brief that defined the project. The moodboard that set the visual direction. The references that inspired the approach. The meeting notes where the direction was discussed. The client's original request that started everything. The previous rounds of feedback and how they were addressed.

When a reviewer gives feedback, they can check any of these. "Does this match the moodboard?" is answerable without switching tools. "What did the client ask for originally?" is one search away. The feedback is informed by context because the context is right there.

The AI assistant adds another layer. Ask it to summarise the brief, recall what was agreed about the visual direction, or pull together the client's original requirements. Reviewers give better feedback when they have the full picture.

The canvas as a feedback surface

The canvas gives design feedback a spatial dimension that comment threads can't match. Lay out multiple options side by side. Arrange rounds of iteration chronologically. Place the deliverable next to the moodboard it should match. Show before and after.

Reviewers see the design in context, spatially, rather than looking at a single uploaded file in isolation. For creative reviews and client presentations, this makes the difference between informed feedback and reactive opinions.

The canvas supports real-time collaboration with multiplayer cursors, so a design review session can happen live on the canvas. Everyone sees the same layout, everyone can annotate, and the feedback accumulates on the work rather than in a separate channel.

Track what's approved and what's outstanding

Feedback without tracking becomes feedback that's forgotten. Tasks and reminders attached to the design file or the project space track which items are approved, which need revision, and which are waiting on a specific reviewer.

The AI assistant can summarise outstanding feedback on a deliverable, list which items haven't been addressed, or pull together every comment from a specific reviewer across multiple files. The review status is visible without opening a spreadsheet.

For the full sign-off workflow, see review and approval.

Share for review with tracking and protection

When the feedback comes from outside your team, publish the deliverable with password protection and link analytics. Share a design with a client and see when they've viewed it, how long they spent, and whether they've returned. Create individually named tracking links per reviewer to see who's given feedback and who hasn't looked yet.

Update the design and the link serves the current version. No re-uploading. No "which version are you looking at" conversations.

Search across all feedback, ever

Every annotation and comment in Fabric is searchable by meaning. AI search reads inside annotations across every file in your workspace. Ask "what did the client say about the colour direction" or "feedback on the homepage header across all rounds" and find the relevant comments from the relevant files, even months later.

This turns your feedback history into a searchable resource. Patterns in client preferences, recurring reviewer concerns, and past decisions about specific design elements are all findable. When a similar question comes up on a future project, the answer is in the feedback from the last one.

Who uses Fabric for design feedback

Design feedback is central to every creative workflow. Designers receive and act on feedback for design projects. Creative teams and agencies run review cycles with clients using annotations and tracked sharing. Architecture studios annotate drawings, plans, and renders. Video editors receive timestamped feedback on cuts and edits. Freelancers collect client feedback alongside project files. Product managers annotate mockups and prototypes for design teams. Content creators get feedback on visual content.

For managing the full lifecycle of a design project, see design projects. For per-client delivery and feedback, see client work and deliverables. For building the visual direction that feedback should reference, see moodboards and inspiration.

Get started

Give design feedback in context, not in a vacuum. Try Fabric free.

FAQs

Can I draw directly on a design to show what I mean?

Yes. Fabric supports freeform drawing on images and files. Circle an area, sketch an alternative, draw an arrow. The drawing stays attached to the file alongside your written comments.

Can I leave feedback at specific timestamps on video?

Yes. Annotations on video and audio attach to specific timestamps. Click a comment and jump to the exact moment. No more "around the 2-minute mark" descriptions.

Can I annotate images, PDFs, and documents?

Yes. Annotations work on every file type: images, PDFs, documents, slide decks, video, and audio. Pin comments to the exact spot on any file.

Can clients give feedback without a Fabric account?

Clients can view published files without an account. To annotate, they need an account. You can invite clients to a shared space for the project.

Can I see all feedback on a deliverable in one place?

Yes. All annotations on a file are visible together, pinned to the spots they refer to. The AI assistant can summarise outstanding feedback or list unresolved comments.

Can I track which items are approved?

Yes. Tasks and reminders track approval status per item. Mark deliverables as approved, pending revision, or awaiting a specific reviewer.

Can I share designs for review with tracking?

Yes. Publish with password protection and link analytics. See when reviewers have viewed the design and create named tracking links per person.

Can reviewers see the brief and moodboard alongside the design?

Yes. In Fabric, the design lives in the same space as the brief, moodboard, references, and meeting notes. Reviewers have the full context visible when they're giving feedback.

Can I search across feedback from all my projects?

Yes. AI search reads every annotation and comment across every file. Search "feedback about typography" or "what did the client say about the colour" and find the relevant comments from any project.

Can the team review designs in real time?

Yes. The canvas supports real-time collaboration with multiplayer cursors. Run a live design review with everyone annotating and commenting on the same surface.

How is this different from a standalone design feedback tool?

Standalone tools (InVision, Markup.io, etc.) are upload-and-comment surfaces. You upload the design, collect feedback, and go back to your tools. Fabric is the workspace where the design already lives alongside the brief, the references, the moodboard, and the project history. The feedback has context because everything is already there. You don't upload for review. You review where the work lives.

Can I annotate on the canvas?

Yes. Files on the canvas are annotatable. Comments and drawings on canvas elements are part of the searchable project record.

Are my designs and feedback private?

Yes. Your content is encrypted and only visible to you or your shared space members. Fabric uses AES-256 encryption and is CASA Tier 2 compliant. Published links can be password-protected.