Press kit

A journalist emails asking for your logo and a company description. A conference organiser needs your founder's headshot and a bio. A partner wants your brand guidelines for a co-marketing piece. Each time, someone digs through a shared drive, finds what they think is the latest version, attaches it to an email, and hopes it's right. Then the logo gets updated and every copy that was ever emailed is now out of date. The problem with press kits isn't making the assets. It's distributing them in a way that's always current, always accessible, and doesn't require you to be the middleman every time someone needs a file.

This page is for founders, PR teams, and marketers who want one link to a press kit that's always up to date, so anyone who needs brand assets can get them without asking and without getting an outdated version.

The problem

Every request is manual. Someone asks for your logo, your headshot, your boilerplate. You find the files, check that they're current, attach them to an email, and send. Next week someone else asks and you do it again. The process is the same every time, and it's entirely manual.

Versions get out of date. You emailed the logo to twenty people over the last year. Then the logo changed. Those twenty copies are now wrong, and you have no way to update them. Every attachment you've ever sent is a snapshot that starts decaying the moment you hit send.

There's no single source of truth. Assets live in a shared drive, in email attachments, on the website, in a Figma file, and in the slides from last quarter's presentation. Nobody is sure which version is the latest, including you. When a journalist publishes with the old logo, the damage is done before you notice.

What Fabric changes

One link, always current. Publish your press kit as a single link. When you update an asset, the link reflects the change immediately. Everyone who has the link always sees the latest version. No re-sending, no version confusion.

Anyone can access it without asking you. Put the link on your website, in your email signature, or in your media page. Journalists, partners, and event organisers get what they need without emailing you first. The press kit serves itself.

You know who's accessing it. Link analytics show you who's viewing the press kit, when, and how often. You see engagement without asking, so you know when a journalist is actively working on something or when a partner has downloaded the assets.

How it works

Organise your brand assets in a space. Create a Fabric space for your press kit. Add logos (every format and colour variant), founder and team headshots, product screenshots, brand guidelines, boilerplate copy, and any other media materials.

Publish with one link. Publish the collection as a shareable link. Optionally add password protection if you want to limit access. The link is your press kit's permanent address.

Update without breaking the link. When you update a logo, swap a headshot, or revise your boilerplate, replace the asset in the space. The published link stays the same and always reflects the current version.

Track engagement. Link analytics show you who's viewing the press kit and which assets they're looking at. Useful for knowing when media coverage is in progress or when a partner is pulling assets for a campaign.

Search your own assets. Fabric's AI search finds any asset by description, colour, or content. When you need to find the dark-background version of the logo or the headshot from the latest shoot, search rather than browse.

Annotate for internal context. Annotate assets with internal notes about usage guidelines, file formats, or context. These notes are searchable within your team but not visible to people viewing the published link.

A press kit workflow in Fabric

Build the kit once. Create the space and add every asset a journalist, partner, or event organiser might need: logos in SVG, PNG, and dark/light variants, headshots, product screenshots, a company description, key facts, and brand guidelines.

Publish and distribute the link. Publish the collection and put the link everywhere it's useful: your website's press page, your email signature, your social bios, your speaker profiles.

When assets change, update in place. Replace the updated asset in the space. The link stays the same. Every person who accesses it from now on gets the current version without you doing anything.

Monitor access. Check analytics when you want to know who's engaging with your press materials. A spike in views around a launch or announcement tells you the kit is being used.

Expand over time. Add new assets as they're created: new product screenshots, updated team photos, awards, certifications. The press kit grows without you needing to rebuild or re-distribute it.

What compounds over time

A press kit in Fabric is a permanent, growing brand asset. Every logo variant, headshot, screenshot, and guideline document you add makes it more complete. The link stays the same as the content evolves, so the press kit you set up today is still working years from now, always current, always accessible. The time saved on individual asset requests adds up: every email you don't have to send, every "which version is latest" conversation you don't have to have, is time returned to the work that matters.

Over time, the analytics build into a picture of how your brand materials are used. You see patterns in when and how often journalists and partners access the kit, which assets are most downloaded, and when media interest spikes.

Related use cases

For secure, controlled document sharing with access restrictions, see data room. For sharing sales and pitch material with tracked engagement, see sales collateral. For managing a team's full brand and file library internally, see digital asset management. For per-client sharing with feedback, see client work and deliverables.

Get started

Publish a press kit that's always current and stop emailing attachments that go out of date. Try Fabric free.

FAQs

Can I share my press kit with one link?

Yes. Publish your press kit as a single shareable link. Anyone with the link can access the latest version of your brand assets.

Can I password-protect the press kit?

Yes. Add a password to the published link if you want to limit access. Or leave it open for public access, depending on your preference.

Does the link update automatically when I change an asset?

Yes. When you replace or update an asset in the space, the published link reflects the change immediately. Recipients always see the current version without you needing to resend.

Can I see who's viewing the press kit?

Yes. Link analytics show you who accessed the kit, when, how often, and which assets they viewed.

What file types should I include in a press kit?

Logos in SVG and PNG (light and dark variants), founder and team headshots, product screenshots, brand guidelines (PDF or document), boilerplate company description, and any other media materials journalists or partners typically request. Fabric supports all common file formats.

Can I include brand guidelines and usage notes?

Yes. Add brand guidelines as a document in the space. You can also annotate individual assets with usage notes that are visible to your team internally.

How is this different from hosting assets on my website?

A website press page is static and requires a developer to update. A Fabric press kit is a living collection that you update directly, with analytics that tell you who's engaging with it. You get the accessibility of a public page with the flexibility of a workspace.

Can I organise assets into categories within the press kit?

Yes. Group assets within the space by type (logos, headshots, screenshots, guidelines) so the kit is browsable. Search also works across everything, so visitors can find a specific asset quickly.

Can multiple team members manage the press kit?

Yes. Share the space with your team and anyone can add, update, or replace assets. The published link stays the same regardless of who makes the changes.

Can I use Fabric to host more than one press kit?

Yes. Create separate spaces for different press kits, different brands, different products, different events, and publish each with its own link.

Is there a limit on how many assets I can include?

No practical limit. Include as many logos, images, documents, and files as the press kit requires.

Can journalists download assets directly from the link?

Yes. Recipients can view and download assets directly from the published link without needing a Fabric account.